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Podcast: More Perfect Marketing
Episode: The One About B2B Demand Generation (with Deanna Shimota)
Description: In the small business world, there's a lot of talk about "lead generation." But as you move into the world of bigger organizations and enterprise business you are likely to encounter more of a focus on "demand generation."
The term may be reasonably new, but the foundational elements behind it are not. In fact, much of what makes up demand generation is perfectly suited for the way consumers (both individuals and business-buyers) prefer to shop and buy.
Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything about...