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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: Bad mistake! Is too much choice responsible for destroying my revenue?
Description: How long does it take to choose a craft beer at a big box liquor store? Four hours. That's what it felt like anyway. Why did it feel so long? Too many choices. In fact, when I was done, I needed a beer to recover from the exercise of choosing a beer. Of course, if there had only been a few, I would probably complain that there hadn't been enough options for craft beers. The fact is, we like having choices, until we don't. There is a point where not enough choices becomes way...