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Podcast: The Andrew Faris Podcast
Episode: You Don't Need An Attribution Tool
Description: Are you SURE you need that attribution tool you're paying for?
I'm not. The closer I've looked at the performance of the brands that I work with, the more convinced I have become that third party attribution tools don't provide incremental insights at best and are overtly misleading at worst.
Today on the show I make the case that you should carefully evaluate whether or not your attribution tool is actually providing you any value–and I'll tell you exactly how I do that with my clients.
EPISODE HIGHLIGHTS
[2:22] What is an at...