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Podcast: BE THAT LAWYER
Episode: Heather Pearce Campbell: The Legal Website Warrior
Description: In this episode, Steve Fretzin and Heather Pearce Campbell discuss:The massive opportunities in the legal industry if there is a slight focus shift. Recognizing where your potential customers are spending time. Differentiation is a way to stand out from the crowd. The discovery process that comes before committing to marketing and branding.  Key Takeaways:Show up, be in the conversation, and position yourself as the expert in your space, even before people are looking and recognize they need your services. Don’t be afraid to niche down and get very specific on what you do. ...