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Podcast: More Perfect Marketing
Episode: The One About Avoiding Marketers Who Commit Malpractice (with William Leake)
Description: There are a lot of outstanding marketing agencies in the world. But there's also plenty of agencies doing a less than stellar job for their clients. For businesses wanting to avoid getting taken advantage of, there are certain signs to look out for. Some of these include a lack of transparency about their processes and having an unusually low price for their services.
In this episode, we chat with William Leake, a former McKinsey and Company consultant and finance, sales, and marketing executive.
Bill is the founder of Apogee Results, one of the most respected digi...