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Podcast: The Andrew Faris Podcast
Episode: Aaron Orendorff Is Saving Customers From Hell
Description: Aaron Orendorff is the best B2B marketer I know, and it's not just because he's an elite writer (with a byline in the New York Times to show for it). It's also because he has a clear framework for what he's trying to accomplish in his messaging. That framework? Keeping customers from hell and taking them to heaven. He's thought about it in his posts as a marketing lead at Shopify Plus, Common Thread Collective, and now as the Head of Marketing at ReCart.
In this wide-ranging conversation, Aaron and Andrew catch up about what they're...