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Podcast: B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Episode: The art of telling a story for your target audience w/ James Grady
Description: On this episode of The B2B Content Show, host Jeremy Shere is joined by James Grady, Director of Marketing Communications at Lockstep. They discuss the art of B2B storytelling and how it can help marketers connect with their audience. Highlights: Understanding the concept of storytelling in a B2B marketing contextThe importance of understanding your audience and their pain pointsUsing stories to paint a picture and appeal to your target audience Learn more about LockstepConnect with James on LinkedIn<...