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Podcast: More Perfect Marketing
Episode: The One About Jargon & Tech Talk in Marketing (with Rachel Foster)
Description: Have you ever visited a business' website and couldn't understand the terminology they were using? This happens in many industries, but it can be particularly challenging when dealing with technology. That's because tech companies often speak in their own language - a language that can be confusing and even intimidating to those who don't understand it.
And when you're trying to connect with prospects, the last thing you want to happen is to confuse or intimidate them because you are using language that's too technical for them to understand. On this episode, we dig into the importance...