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Podcast: Surf and Sales
Episode: S2E5 - Why it's hard to scale an SDR and AE delineated team with Brendan Cassidy
Description: Brendan has accomplished and done a ton throughout his tenure in the business world Understanding aspiration vs. work ethic Brute force SDR selling won't work well enough Not leveraging the intellectual capital of sales motions between companies Processitizing the private referral network at scale. Why a CEO empowering the VP of Sales at a startup is a must-have. What you need to know about going into a board meeting as a VP of Sales