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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: FOMO is a powerful marketing tool, are you making the most of it?
Description: Did you know that FOMO, or Fear of Missing Out, is a powerful motivator for customer behavior? Organizations today should find ways to leverage the power of FOMO with their customers.  I was surprised to learn how much of an addiction social media was for some people and how it linked up with feelings of FOMO. You might be as surprised by these statistics from 2021 as I was: 51% of people visit or log into their social media more now than two years before 27% of people wake up and check their social media accounts 45% of users said they c...