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Podcast: More Perfect Marketing
Episode: The One About Reverse Engineering Your Marketing (with Dan Peterson)
Description: When it comes to marketing a business, "reverse engineering" can be an effective way to figure out the best approach. By understanding who your target audience is, where they are located, and what your business does, you can create a strategy that will help you reach them in the most effective way.
Reverse engineering allows you to analyze the data and create a plan that is tailored specifically for your business. It also helps you identify areas of opportunity and figure out which channels are best for reaching your target market. With this knowledge in hand, you...