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Podcast: B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Episode: How to measure your success w/ Annika Bjorkholm
Description: On this episode of The B2B Content Show, Jeremy Sheer is joined by Annika Bjorkholm, CMO of Swipe Guide. Annika and Jeremy discussed the importance of measuring ROI for content marketing, and Anika provided five pieces of advice for marketers struggling to measure ROI for their content. Highlights: The definition of ROI and content marketing has to do with the amount of money, effort, and time you put into itPrioritizing what works and planning content roadmaps Anika’s five pieces of advice when measuring ROI of your content marketing