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Podcast: More Perfect Marketing
Episode: The One About Facebook Ads & Acquisition Costs (with Hernan Vazquez)
Description: On this episode of More Perfect Marketing, we dive into the world of Facebook advertising and how it can help small and medium-sized businesses acquire leads and customers.
Our guest, Hernan Vasquez, shares his expertise in the field after working with big players like Grant Cardone and Tony Robbins. We discuss the complexity of the Facebook ads platform and the key considerations needed to approach advertising campaigns successfully. Hernan emphasizes using proven and tested funnels to lower acquisition costs and increase lifetime value. Additionally, we discuss the decrease in cost per click due to current budget cuts...