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Podcast: Up Arrow Podcast
Episode: Increase Lifetime Value Using Omnichannel Marketing Strategies With Mark Friedman
Description: Mark Friedman is the Vice President of Digital at Eddie Bauer, a retail brand for outdoorsmen and adventure enthusiasts. As a collaborative leader with various specialties in the e-commerce industry and knowledge of driving website traffic, Mark has helped business owners scale their companies with digital marketing techniques and strategies. In addition to his expertise in e-commerce and brand marketing, Mark's knowledge extends to various facets of business management, including development, project, financial, and marketplace. In this episode… A strategic way to increase your brand's lifetime value is to establish a multichannel marketing approach. Although ou...