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Podcast: Up Arrow Podcast
Episode: Matt Bahr, Founder & CEO of Fairing, Discusses Ecommerce Attribution and Post-Purchase Surveys
Description: Matt Bahr is the Co-founder and CEO of Fairing, which helps e-commerce brands build sustainable customer relationships and growth models. Matt has spent the last decade helping brands with attribution and analytics. He also advises and consults various businesses, from direct-to-consumer brands to public companies. Matt specializes in e-commerce, D2C startups, SEO, web development, and CR optimization. In this episode… No matter your company's industry or market, your product sustains your business. Understanding your customers and their shopping habits provides insight into online marketing strategies. What attribution tools are available to leverage the post-purchase cu...