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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: How to integrate Customer behavior into your journey maps to gain ROI
Description: Journey Maps can be useless exercises. That's right…we said it. However, these often-used tools don't have to be as useless as they usually are. Journey Maps are only useless if you don't include the customer's emotional journey in them. Emotional journeys are the "squishy stuff" associated with why customers buy from you. Since customer's feelings are challenging to itemize, many organizations tend to leave them off. However, the result is a customer process, not a journey map. After all, without this information, how can you expect to predict and anticipate customer behavior? Moreover, how can...