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Podcast: Mind Pump: Raw Fitness Truth
Episode: 2087: Steve Cook- The Rebranding of an Iconic Fitness Influencer
Description: In this episode Sal, Adam & Justin speak with iconic fitness influencer Steve Cook. Being in the right place at the right time. Steve’s origin story and how he got into the fitness industry. (2:05) Being in a good space yourself to find that right person. (12:40) His start in male physique competitions and dealing with the politics involved. (14:16) The massive role genetics play. (27:36) Starting his vlog and when his business started taking off. (30:28) The apple sauce and peas & carrots of social media. (34:42) His experience working on th...