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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: The Proving Energy Trap: How to Communicate Your Expertise Effectively
Description: Sometimes we think we need to prove how smart we are in order to make people want to work with us.  On the surface, this makes sense in a world where we are told we only need to be one step ahead of our clients or we need to be just 20% smarter. Being an expert is a competitive advantage, but showing how smart you are and how much you know in your marketing is not the best way to find clients. It actually might have the opposite effect. It might push clients away fro...