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Podcast: Up Arrow Podcast
Episode: The Value of Democratizing First-Party Data With Sean Larkin
Description: Sean Larkin is the Co-founder and CEO of Fueled, a first-party data management company providing client and server integrations for e-commerce businesses. Sean is a SaaS founder and veteran agency growth marketer. His experience as a technologist building, purchasing, and selling businesses has aided his ability to assist companies wrestling with complex data and integration challenges. In this episode… The use of third-party data has steadily decreased and is being replaced by democratized first-party data strategies — putting e-commerce businesses at risk of losing years of data. How can you keep your company from losing valuable cons...