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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: [MMSL] How to Market to Two Different Audiences (without Losing Your Mind) with Leah Steele
Description: On this series of bonus pods, I will help one business owner identify one action that solves their biggest marketing headache. This way, marketing becomes easier and more effective (and sucks less). This week we have Leah Steele from Searching for Serenity. When she took the discover your marketing Achilles' Heel assessment, her biggest marketing headache was around making offers to her audience. As we dove in, I found that Leah had a very particular problem. Her work serves two very different clients. She offers the same solution to bo...