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Podcast: evokeᴬᴳ⋅
Episode: Brand Ag: New Zealand, Ireland and Israel
Description: Clean and green is to New Zealand, what the Emerald Isle is to Ireland and what innovation is to Israel. These countries have built brand identities and entire markets on leveraging their unique strengths and stories. In this episode we’re bringing you three presentations recorded live at evokeAG 2023 from David Downs, CEO of New Zealand Story, Shifka Seigel, Project Manager, Israel Australian Chamber of Commerce, and Mary Shelman, Founder of the Shelman Group. What can Australia learn from these international powerhouses about how to position our producers and innovators on the world stage to del...