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Podcast: BE THAT LAWYER
Episode: Katie Burke: Niching in Multiple Areas with Focus
Description: In this episode, Steve Fretzin and Katie Burke discuss:Building a brand for yourself and your law firm. Informing your network about what you’re doing. Developing strategic partnerships. Evolving and growing your network and business.  Key Takeaways:If you are interested in more than one, unrelated, area of law, there are ways to make both work, it just takes some creativity and tenacity. Repetition is the key to letting people know what you do. If they don’t have a connection to make a quick quippy phrase, you do not have to try and force...