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Podcast: Paul Higgins Podcast
Episode: 479 - Right to Play Isn't The Right to Profit: The #1 Marketing Mistake That Keeps You on Business Welfare
Description: Episode OverviewImagine this; you're a cloud consultant trying to grow your business. You look around and see your peers seemingly thriving while you're struggling to find your footing.In this solo episode, I discuss the fundamental mistake many struggling cloud consultants make when trying to grow their businesses. While factors like leads, partnerships, hiring, and pricing can contribute to growth challenges, they are not the root cause. The number one mistake is positioning oneself solely as a SaaS partner, rather than as a consultant who understands and solves clients' business problems.Key...