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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: [MMSL] How to Create Content that Gets People Ready to Work with You with Christie Pearl
Description: On this series of bonus pods, I will help one business owner identify one action that solves their biggest marketing headache. This way, marketing becomes easier and more effective (and sucks less). When Christie Pearl took the Discover Your Marketing Achilles' heel assessment, her biggest marketing headache was growing her audience. The good news is that she was definitely focused on the right people who were the closest to saying yes to signing up as her client. However, she needed to reach more of them and “educate” them. How can you meet p...