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Podcast: Paul Higgins Podcast
Episode: 482 - Closing More Sales With Case Studies
Description: Episode OverviewImagine this: You’re on a sales call going well, then your potential client asks to speak to someone you’ve worked with before. How do you handle this?In this solo episode, I talk about how you can close a sale without losing momentum, using case studies - and not boring ones like some. Listen as I share the format I use to create engaging, informative, and effective case studies.Key actions from todayDownload the case study builder from www.paulhigginsmentoring.com/casestudy.Create compelling case studies using the...