Want to create an interactive transcript for this episode?
Podcast: BE THAT LAWYER
Episode: Merry Neitlich: Building a Strong and Effective Brand
Description: In this episode, Steve Fretzin and Merry Neitlich discuss:The evolution of branding over the last 20 years. Finding your brand essence statement and recognizing how you stand out from others in your space. Keeping your branding consistent throughout your entire online presence. The difference between brand, marketing, and business development (and how they all interact).  Key Takeaways:Keep your website current (no more than 3 years old) so it is relevant and Google will see it. Have your tagline - make it relevant and tell clients how you are different. You first want to find out wh...