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Podcast: Business By The Numbers
Episode: Customer Acquisition Cost [E075]
Description: Hunt delves into the critical topic of calculating customer acquisition cost and understanding its intricacies. • Defining the A+ Customer: How the type of customer plays a significant role in determining acquisition cost. Learn about factors that influence this cost and how identifying your ideal customer can optimize your marketing efforts.• The popular adage of "good, fast, or cheap - pick two" and how it pertains to your business. I'll talk about strategies to assess which approach aligns best with your advertising goals.• The Power of Source Reporting: highlighting the significance of source reporting in you...