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Podcast: BE THAT LAWYER
Episode: John Ross: Ideal Clients and Innovating Marketing
Description: In this episode, Steve Fretzin and John Ross discuss:Differentiating yourself in your marketing.Client engagement and communication.Networking outside of other lawyers and reciprocating referrals.Hiring a marketer to do what you were doing to build your brand and business. Key Takeaways:If you’re doing the exact same thing as everyone else, you will not be noticed.Being broke will force ingenuity. You don’t need a lot of money to get out there, get noticed by your client, and bring in those you can and want to serve.Look for ways you a...