Episode: 107: Transforming the B2B Buyer Journey (with CMO at PwC, Antonia Wade)
Description: Alice de Courcy is joined by CMO at PwC, Antonia Wade to discuss how the added complexities of the modern B2B buyer journey have rendered the marketing 'funnel' pretty useless. Instead, Antonia proposes a new way to look at the B2B buyer journey.
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