Want to create an interactive transcript for this episode?
Podcast: Optimal Health Daily - ARCHIVE 1 - Episodes 1-300 ONLY
Episode: Peak-End Rule: Why You Make Terrible Life Choices by Nir Eyal & Lakshmi Mani
Description: Nir Eyal & Lakshmi Mani share why you make terrible life choices.Episode 1879: Peak-End Rule: Why You Make Terrible Life Choices by Nir Eyal & Lakshmi ManiNir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, βThe Prophet of Habit-Forming Technology.βNir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products.In a...