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Podcast: Brand Master Podcast
Episode: 276 | What Is A Brand Portfolio? (Models, Types and 6 Top Examples)
Description: Learn what a brand portfolio is and how brand architecture models and types help to manage structure and meaning.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn what a brand portfolio is and how and how it’s often used interchangeably with terms such as umbrella branding and brand architecture.
Next, we’ll discuss when to use a brand portfolio strategy and how smaller brands can use it too.
Then, we’ll explore a case study including an example from Toyota before we explore the different brand roles and types within brand architecture including fl...