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Podcast: More Perfect Marketing
Episode: Amplifying Your Business with Pay-Per-Click Advertising (with Michelle Kop)
Description: Michelle Kop is a marketing consultant and award-winning pay-per-click marketing strategist. She has over 8 years of professional paid advertising experience in Google and Microsoft Ads, with a specialization in lead generation for B2B and B2C companies. After working in corporate marketing with Fortune Global 500 Brands like Toyota and BP, Michelle founded Level 28 Media, a lead generation micro-agency for small to medium businesses.
In this episode Michelle shares her insights on how advertising can amplify a business's potential, regardless of whether it's the right or wrong thing. She dives into the challenges of working with both...