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Podcast: Up Arrow Podcast
Episode: Debunking Marketing Myths Advertised as Best Practices for Business Growth With Alex Greifeld
Description: Alexandra (Alex) Greifeld is the Founder of No Best Practices, a website dedicated to helping marketers drive profitable growth by understanding consumer behavior. Alex has over a decade of experience in the e-commerce and digital marketing industries at Fortune 500 media brands, bootstrapped companies, and global names like Coach and Kate Spade. She is passionate about helping brands leverage the relationship between their customer and merchandise to break through growth plateaus. In this episode… Thought leaders inundate marketers with best practices for scaling businesses — without having hands-on experience in e-commerce. While valuable, this advice is not alwa...