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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: How can I establish a reputation for low prices WITHOUT seeming cheap and of low quality?
Description: A podcast listener is in a pickle! Catherine wants to establish that her firm is known for low prices. However, she wants their reputation to avoid seeming cheap or low quality. Cheap and low quality is brand promise few firms want to make. However, many brands want to have a reputation for low prices and high quality. Unfortunately, this brand promise is challenging to get right. Most customers don't believe such a thing is possible. However, it is possible. Amazon got their start with a reputation for low costs for high quality books. Over time, th...