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Podcast: B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Episode: Why B2B marketers need to take risks and not play it safe w/ John Miller
Description: As a b2b marketer in 2023, is it better to play it safe and not take risks ... Or to be bold and adventurous and break new ground? I'm guessing that most of our listeners, as well as b2b marketers generally, would agree that it's best to take risks and be bold! But that's apparently easier said than done. Because so much b2b content copies what's already out there ... in other words, plays it safe. And so, it's worth thinking about what NOT playing it safe looks like...