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Podcast: Medical Sales Accelerator
Episode: Creating a Competitive Advantage by Addressing the Little Things
Description: Sponsored by TrackableMed How many tests does it take to get product approval? The world may never know. But if you're not consulting your human factors team until the last minute, you may be creating unnecessary roadblocks. And sometimes those roadblocks are hiding in plain sight. In this week's episode, sponsored by TrackableMed, we met with Heidi Mehrzad, CEO and Founder of HFUX Research, a human factors consultancy specializing in medical device development. In the interview, Heidi reveals where most innovators miss the mark and how human factors could help them progress more efficiently. We...