Want to create an interactive transcript for this episode?
Podcast: WTF Gym Talk
Episode: The 55+ Age Market Is Lucrative and Underserved w/ Dustin Jones
Description: Dustin Jones, with his co-founder Jeff Musgrave are physical therapists in Lexington, KY who identified a submarket within the fitness industry that most of us were ignoring - 55+ aged individuals.
So they set out to R&D their concept within the local CrossFit gym they were both members at, and it proved to be a winning proof of concept.
They have since opened their own standalone location for Stronger Life to help this underserved population achieve life-changing fitness.
https://www.strongerlifehq.com/
@strongerlifehq