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Podcast: George and Jess Podcast
Episode: Episode 394: Victoria's Secret is Bringing Sexy Back, but Will it Work?
Description: Victoria's Secret the popular lingerie store of our youth is trying to get back to its roots. The chain is bringing sexy back to their marketing efforts after what some are calling 'going woke' and others just call body inclusivity. Today's discussion is more about how brands stay relevant with younger customers, if nostalgia is enough and what advertising overall does for the collective perception of what is 'hot'.