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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: Unleash the power of this framework to drive brand success!
Description: Poor Irene Beard. She is in a pickle, and she needs our help. A strong believer in brand, Beard is starting a new company and asked us for help getting people to take away what she wants them to about her company's brand. Beard's question brings up some interesting concepts regarding brands, their origins, their evolution, and their existence for organizations today. Before we get into any of that, it is essential to remember that your brand is a tactic. It communicates the value you provide customers. Brand is a tool in your toolkit that can adjust y...