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Podcast: WTF Gym Talk
Episode: Gym Owners Turned Gurus feat. John Swanson
Description: In this limited series segment of the podcast, I interview former gym owners who have transitioned from owning brick & mortar gyms, to now becoming online digital marketing gurus.
You know the ads - the ones where a guy is standing on stage with a golden plaque, with gimmicky ad copy that brags about their ability to give your gym "superpowers" and "fill your gym with 349 leads by lunch!".
Well, I wanted to know what caused that transition.
If you were so successful as a gym owner, why move onto the digital business coach...