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Podcast: My Digital Farmer Podcast
Episode: 234 The Three Most Powerful Words in Farm Marketing
Description: When you talk about your farm products, are you making a nice, bullet-point list of features that come with your product? Things like: certified organic by USDA grass-fed, regeneratively-raised locally-sourced raw and unfiltered That's great, but that may not be enough. The problem with just focusing on features in our marketing is that we (as the salesperson) have assumed that the customer has a level of understanding he/she simply doesn't have. From the inside looking out, we think, "Everyone knows why it matters that my honey is unfiltered!" My friends, they don't.Â