Want to create an interactive transcript for this episode?
Podcast: Dealer News Today Podcasts
Episode: “Our goal is to keep our customers on the road” || Jay Etheridge, Brand Ambassador, Combat Motors
Description: Jay Etheridge has an eclectic educational and professional background, having studied accounting and theology and trained as a paralegal, and he brings all of these skills and knowledge to the fore in his role as brand ambassador for Combat Motors. He served as CFO for the company that would become Combat Motors before transitioning to his current role in June 2020. In addition to promoting the Combat brand and its bikes at events throughout the year, Jay also works directly with domestic and international customers, giving him a unique perspective on what motorcycle buyers want and need.In...