Want to create an interactive transcript for this episode?
Podcast: Dealer News Today Podcasts
Episode: Bridging the Gap Between Traditional & Digital Retail | Chase Abbott - VP of Sales at Cox Automotive
Description: Derek D is joined today by Chase Abbott, VP of Sales at Cox Automotive. Chase explains how AI now translates data into common sense customer insights, bridging the gap for dealers used to âgetting a readâ on an in-person buyer. He also explains how digital tools can, counter-intuitively, help in-person sales by cutting tedious processes like credit checksâwhile saving the exciting moments, like test drives, for the dealership.   In all, Chase argues that digital retailing wonât eliminate in-person car sales, but that itâs an important aspect to integrate, for any dealer who wants to increase tota...