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Podcast: My Digital Farmer Podcast
Episode: 236 How to Raise Your Prices (and Make More $) Using Price Anchoring
Description: How do you raise your prices and get your customers to buy at that price point? (And feel good about it?) In today's episode, I'm diving into a crucial aspect of farm marketing: the art of price anchoring. Have you ever gone to Amazon to buy something with a certain idea in your mind of what something will cost?... and then you see what Amazon thinks it should cost?... For example, I recently needed to buy a countdown timer for our Chopped Competition -- a big one that everyone can see from the...