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Podcast: Games Growth with Upptic
Episode: How has UA evolved in 2023?
Description:
Earlier this year, we asked, is UA dead? The answer then was a definitive "no." However, with 2023 largely in the rearview mirror, it's a good time to look and see how user acquisition has evolved over the course of the year β and where things might be heading next.
Magda ZarΔba and Rob Garfinkle join us in the studio to give their insights on gaming UA. Magda has spent nearly a decade in the marketing industry and is one of our own UA Managers here at Upptic β helping clients grow their apps. Rob is a mobile growth expert with a dec...