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Podcast: Brand Master Podcast
Episode: 060 | Double Meaning Taglines
Description: We’ve all seen double-meaning tagline examples before, but why are they so effective?
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Brands that are able to make neural connections in the brain associated with the idea they want their audience to remember have a significantly greater chance own owning that position in their mind.
With that, here’s what you’re going to learn First, I’ll show you why the strategic role of the tagline plays an important part in positioning a brand and how a double-meaning tagline can help the brain to associate a brand...