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Podcast: BE THAT LAWYER
Episode: BE THAT LAWYER - Marketing Mavericks - Part 1 of 2
Description: In this episode, Steve Fretzin, Erik Olson, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:The first step lawyers and law firms need to do before marketing themselves. Â Positioning yourself as uniquely qualified to help your client. Â Perspective client avatars and referral partners. Â Pros and cons of specializing and finding your niche. Â Â Key Takeaways:Look at what you are already doing well now and capitalize on that first. Â Bring in personal differentiation points in your marketing strategy to stand out from the crowd. Â Positioning is what you want to be known for, it does not nec...