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Podcast: BE THAT LAWYER
Episode: Christopher Melcher: Marketing Through Presentation for Lawyers
Description: In this episode, Steve Fretzin and Christopher Melcher discuss:The most important things lawyers need to know about marketing.What holds lawyers back from marketing.Learning through speaking at seminars. Understanding your niche and your call to action.  Key Takeaways:While many lawyers may believe they are beyond marketing and above it, for growth and scalability, marketing is necessary to grow your business. Market to other lawyers - that is who is going to send you work.Learn how to speak in front of a group, learn how to be memorable or entertaining. Ask for t...