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Podcast: Up Arrow Podcast
Episode: Why DTC Should Reconsider Wholesale: With John Wong
Description: John Wong is the former Co-president of Jack Rogers, an American footwear and accessory brand. With over 20 years of experience at leading retail organizations, he has experience in multi-channel distribution, international and domestic sales, merchandising and planning, and e-commerce. John has worked with notable brands, including DFS Group, Coach, Marc Jacobs, and Tory Burch. In this episode… eCommerce comprises approximately 15% of total retail sales. Yet brands expend their marketing dollars and efforts exclusively on DTC channels, limiting brand awareness and reach. Alternatively, wholesale models allow you to acquire more customers and maximize lifetime value. What ar...