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Podcast: My Digital Farmer Podcast
Episode: 238 How to Make Your Farm Product More Desirable
Description: How do you make your farm products highly desirable? To answer this question, this week I share another saga in my continuing quest to find a massage therapist. I share how my prospective LMT played "hard to get" when I tried to book her; and what that did inside my brain to make me want it even more. We'll explore the value of things like "sold out" signs, wait lists, and low inventory. How can you use the principle of scarcity to ratchet up the perceived value of your goods and services? T...